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http://www.valeriostrategy.com/blog/2016/10/27/go-ahead-las-vegas-build-an-nfl-stadium-just-dont-have-an-nfl-team monthly 0.5 2016-10-28 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1477625106582-4LF4RZR6G4F0E3YX56TA/image-asset.jpeg Blog - Go Ahead Las Vegas, Build an NFL Stadium. Just Don’t Have an NFL Team. Do you want to tell them you're moving their team? https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1477627834012-XWYI8KDT6WBEHMYN2FCE/image-asset.jpeg Blog - Go Ahead Las Vegas, Build an NFL Stadium. Just Don’t Have an NFL Team. It's not like the NFL and Las Vegas are strangers or anything... https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1477626989892-7BZP406GWKGA6RSY82CR/Mayweather-Pacquiao-Commercial-.jpg Blog - Go Ahead Las Vegas, Build an NFL Stadium. Just Don’t Have an NFL Team. Las Vegas has some experience in profitably staging high-profile violent clashes between athletes. What if they did it once a week, instead of every few years? http://www.valeriostrategy.com/blog/2016/9/20/get-your-customers-to-think-like-a-woman-and-buy-like-a-man monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1474428250834-E0E61PRWUCQOK92IOKVA/image-asset.jpeg Blog - Get Your Customers To Think Like A Woman, And Buy Like a Man https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1474475815348-3QXL5HLH40P10V5EQBFP/image-asset.jpeg Blog - Get Your Customers To Think Like A Woman, And Buy Like a Man One of the best books ever written about decision-making. I've only read a few, but since I'm a man, I'm certain this one is the best. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1474431331293-4JF2A7NQEGUMYFRGK6VX/image-asset.jpeg Blog - Get Your Customers To Think Like A Woman, And Buy Like a Man https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1474431382062-OHTACFCG1A21R3SDCA3D/image-asset.jpeg Blog - Get Your Customers To Think Like A Woman, And Buy Like a Man http://www.valeriostrategy.com/blog/2015/6/17/the-relevance-project-survey-report monthly 0.5 2015-06-18 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1434589738424-1IXGP6RLJEODQIL7IDCY/image-asset.png Blog - The Relevance Project Survey Report http://www.valeriostrategy.com/blog/2015/4/20/experience-design-and-the-bates-motel monthly 0.5 2015-04-22 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429553451678-UVVOXCHW1JE0XQ5UBJ1C/image-asset.jpeg Blog - Experience Design and the Bates Motel Pillars are strong and stable; build them once, and you're set for a long time... https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429584228248-9MWU0F0IN8P5M2JH4BU2/image-asset.jpeg Blog - Experience Design and the Bates Motel ...sometimes too long. When the world changes around you, stability can be a liability. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429556475607-PFRIS4DDJ25F5PU3VL1C/image-asset.jpeg Blog - Experience Design and the Bates Motel https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429585310882-MOQU7K8Z40RWBVA6CP82/image-asset.jpeg Blog - Experience Design and the Bates Motel https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429589350641-RV5T9LRJTPFHPX7YH2CB/image-asset.jpeg Blog - Experience Design and the Bates Motel https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429636262207-NBJORQR3JZSC7EAUFGCF/image-asset.jpeg Blog - Experience Design and the Bates Motel https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429589487657-MY24MITDQSDRAM3GHGDQ/image-asset.jpeg Blog - Experience Design and the Bates Motel https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429589594940-SSZCFH1YIIS60UD8HYH8/image-asset.jpeg Blog - Experience Design and the Bates Motel http://www.valeriostrategy.com/blog/2015/4/20/whats-so-funny-about-innovation monthly 0.5 2018-08-16 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429591995157-HOKXYNUTCECN5IW5XSBX/image-asset.jpeg Blog - What's So Funny About Innovation? The same principles that the best stand-up comedians follow also apply to successfully innovating products and services. Click to read the full article on the FastCoDesign site. http://www.valeriostrategy.com/blog/2015/4/20/raiders-of-the-lost-overture monthly 0.5 2018-08-16 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429593082977-Z5YR2A9QQI3WKRBIIKLE/image-asset.jpeg Blog - Raiders of the Lost Overture Designing the experience before the brand experience. Click to read the full article on the FastCoDesign site. http://www.valeriostrategy.com/blog/2015/4/20/the-art-of-noise monthly 0.5 2018-08-16 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429597126752-B8RSSQX6NBB3D8VG7QD4/image-asset.jpeg Blog - The Art of Noise The importance of contextual information in design. Click to read the full article on the FastCoDesign site. http://www.valeriostrategy.com/work daily 1.0 2025-11-12 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1427080743837-TYHMRQO7XLAIOBMEMOLU/Redwoods1.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429056728207-U8F5YN3RN9RDKJBSB6QI/MuirWoodsCover.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429059183041-013QAGSGNT6GWCW3DWTP/bee_pollen3.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429371985231-4CVP765FB1352VHOU373/MarinMap1.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429620296684-XELJNVQ0SXYLI9V7QT7B/SequoiaColor.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1428614000845-K3IHMNQVAMHSXOXULO3Z/image-asset.jpeg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1428615868600-ZDHCZELOSJT4FIV2X0EH/TreeRingsEdit1.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1428614139325-AY2L8VHS8NJ7ZV3PFJ6R/Lima01.jpg Services https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429486963203-XAHGIWMR6WWWNO91UTDI/image-asset.jpeg Services Branding Strategy Definition of the foundational elements of the brand, its value proposition to its target audiences, its relationship to products and company culture, and its positioning vs. competitors. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429486983377-9E23XO8D41ZI6SIMGKUA/image-asset.jpeg Services Creative Strategy Transforming the Brand Strategy into tangible direction for creative and marketing teams, from Creative Brief writing, defining Design Principles and Themes through writing specific Messaging Hierarchies. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429070974319-HW84CGJZR5DMC19OS73Z/image-asset.jpeg Services Brand Architecture Tired of tripping over brands scattered across the corporate floor? A solid, interlocking Brand Architecture will define the relationships between the range of brands you manage, and how they all can be presented most effectively. It determines which elements are truly functioning as brands, and which are simply product names. The result is a cleaner, more efficient working model of how to accommodate and welcome change while maintaining coherent brand communications. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429486624936-D7464JB5PCJA2KLP8WHH/image-asset.jpeg Services Quantitative Research Complete design, fielding, and analysis of usage and attitude studies, customer and employee surveys, brand and category perception studies, awareness and attitude tracking, both domestic and internationally. Understandably, many designers and other creative talent tend to avoid quantitative research, but it doesn't have to be that way. Some patterns of human perception and behavior are only visible on a quantitative scale. I can show you how to use quantitative data in a very qualitative way, creating insights unavailable via qualitative methods. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429487269097-6K25PM2DSS926JFDZ9X4/image-asset.jpeg Services Qualitative Research Ethnographies, 1-on-1's, focus group moderation, online and smartphone usage panels, executive interviewing, design research and informal usability testing. I can involve and train your creative team to both participate in the fieldwork, and handle it themselves in the future. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429504327031-Y6FSZELE8BJB5FEM7HQT/image-asset.jpeg Services Experience and Competitive Audits Seeing the world through your target audience's eyes is crucial to understanding how your product or service is perceived in context. Through detailed customer journey mapping and message analysis, opportunities for improving service design and creating competitive advantage emerge. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429545397390-57U2MXVCOTP6CGF4YRI7/Lima03.jpg Services Concept Development Sometimes stopping at a creative brief is not enough. I have experience leading teams in naming, service design, marketing concepting, and other disciplines that will give your creative teams a running start. https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429545417306-N02T4DJLHCIHMCAY8DA4/image-asset.jpeg Services Pitch Development When you're competing for a new assignment, I can help you identify a solid strategic angle to your pitch that will set you apart from the competition, while staying true to your team's unique style. http://www.valeriostrategy.com/hire-us daily 0.75 2015-04-21 https://images.squarespace-cdn.com/content/v1/550f764be4b083611f726b09/1429539859818-6YB7C3GH9PLUCS3N4KWW/Contact_Cover_Mailboxes.jpg Contact